As racers, it’s our job to do the best we can to showcase those who invest in our passion. The days of asking for a few hundred dollars to slap a sticker or spray paint on the side of your car or truck are nearing their end.

Just as you strive to compete on the track, small businesses are competing to showcase their products, services, and offerings now more than ever.

Businesses want to invest their money into partnerships that will connect them to customers. It’s time to level up and go the extra mile for your sponsorship partners.

Enroll in the Midwest Racing Network today and showcase your sponsorship partners on your profile, our dirt and asphalt sponsor showcase links, along with our marketplace menu!

In the racing world, we often focus on what we do, not the racers beside us. This is critical to our success. When you focus on others you lose sight of the task at hand and what works for you.

When it relates to racing sponsorships, however, this is not the case. In fact, the fuel of our sport is dependent on the positive relationships and experiences of our sponsorship partners. The point?

The point is when it relates to sponsorships, look around, take note of who is doing it right, repeat that. Learn what the most successful racing programs are doing to acquire and retain their partners and duplicate them.

Put your hat on straight, speak with enthusiasm to race fans when they visit your car after the race, and make sure your car or truck is wiped down and looking sharp. Take products and marketing materials in the stands and interact with fans. Remember, fans are customers for your sponsorship partners.

The truth is, successful sponsorship partnerships often breed more successful partnerships. A negative experience for a sponsorship partner can change their trust and belief in short track marketing completely. When it comes to positive partnerships, pay attention to the team next door, and go above and beyond for the sake of the sport.

By enrolling in an annual driver membership your sponsorship partners will be listed on your member profile, they will also be included in our sponsor showcase pages, as well as our marketplace menu page, categorized by their industry specialty.

Our network showcases race tracks across twelve midwest states and will continue to only grow our presence at the track throughout the season.

This is where you, the racer comes in. Yes, you need to pull your weight as well. You will share the Midwest Racing Network on your social media platforms, through email, messaging, team sites, and on your driver cards. As the ripple expands, all of our sponsorship partners benefit, and the value of our sport grows. This effort is collective and the reward is our sport thrives.

As an added value bonus, we will send partnership tips, reminders, and recommendations throughout the season to our members.

We will also be teaming up with exclusive product, service, and merchandise partners who will not only bring their professional touch to your race team but also offer discounts for Midwest Racing Network members. Enroll today!